Monday, February 4, 2013

Preview: Essence - New in Town LE

Essence team says: "London city calling! Or would you prefer New york, Shanghai or Barcelona? With the ultra-hip trend edition “new in town”, essence whisks you away on a beauty trip with lots of new products for a stylish city look in february 2013. This exciting tour of discovery has plenty of innovations in store for you: eyeshadows in the latest trendy colours, extremely long-lasting products for your eyes, a bb cream for a flawless complexion, lipglosses with xxxl shine effects and nail polish in the coolest colours! beautylicious and absolutely new in town."


Mono eyeshadow: Bright eyes: the three spring shades acid green, purple and pink create gorgeous colour highlights for your eyes and are sure to put you in the mood for the next city trip. Available in the three colours 19 disco diva, 60 kermit says hello and 68 strawberry ice cream. 

Stays no matter what 24h volume mascara: Cities never sleep. And here comes the mascara that can keep up with this dynamic lifestyle. Tried-and-tested – and absolutely essential for all beauties about to embark on a tour of discovery. the waterproof formula ensures lashes full of volume for up to 24 hours. With an innovative fiber brush that covers every single lash with its creamy texture for a look that’s guaranteed to stay – all day and all night! 

Stays no matter what 24h waterproof eyeliner: Rain in london? Not unusual! This eyeliner pen has a waterproof formula that lasts up to 24 hours. with its felt-tip applicator, the deep-black texture creates an accurate line that lasts and lasts and lasts… no matter how terrible the weather conditions are! Available in 01 midnight black.

Stays no matter what waterproof eye pencil: Partyproof! Cosmopolitan cities are always home to the coolest clubs! That’s why this eye pencil simply has to come along. The plastic pen-shape kajal can be sharpened and always stays where it should! its soft and creamy texture is waterproof, won’t smudge and can handle temperatures of up to 40˚c. Available in two colours 01 midnight black and 03 smokey grey. 

All-in-one BB cream: City girls are always in a rush, which makes practical beauty helpers more popular than ever! The solution: one for all. The all-in-one bb cream is a lightly tinted cream that ensures a balanced, smooth and radiant complexion. It makes small imperfections disappear without blocking your pores and provides intensive moisture. The oil and perfume free beauty helper is available in two different shades with spf 30. The must-have for a flawless complexion. available in the skin tones 01 universal and 02 natural. 

XXXL Shine lipgloss:
Gossip? Gloss it! It is so much easier to spread news around town with gorgeous xxxl-shine on your lips! Two soft nude rosé shades ensure wonderfully glossy lips, a pampered look and xxxl shine effects. Glossy, light and simply irresistible. Available in the colours 22 nude kiss and 23 dazzle glow.

Colour and go nail polish:
Colours of the city! With acid green, the trend colour purple – in a dark violet and a soft lilac shade – the city is about to turn into an oasis of colours. The brilliant gel-shine effect guarantees an intensive glossy look and the extremely fast drying time conjures-up perfectly polished nails in a flash! Application is easier than ever thanks to the easy & quick professional brush. Without harmful ingredients such as formaldehyde, toluene and phthalate softening agents. The 8ml bottle has a cool essence design – with a perfectly aligned colour-coded cap to match the colour of the nail polish. Available in the three trendy shades 138 l.o.l, 148 prom-berry and 149 hello marshmallow!

So this is it, this is the whole new limited collection. Some of the products will be also included in the new range of products, like the bb cream. Here you can check out all the new products that will be available and a list of those who will leave. Also, the sales have already started and will probably end soon, last time I checked Essence stand it was already almost empty...

What do you think? Is there anything you would like to try? Personally I don't like the colour choices, not my style, so I will probably just go for the black waterproof liner and perhaps a bb cream or a gloss :)

Thanks for reading and have a great week!

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